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Retail Format Upgrade & Shelf
Blocking Optimization
BEFORE
Converted a traditional partial-label format into a full shrink sleeve system, transforming the bottle into a strong vertical retail block. Clarified brand/product hierarchy and improved distance legibility while creating a scalable structure for future citrus extensions.
AFTER
SKU System Modernization for
Retail Consistency
BEFORE
AFTER
Refined packaging architecture to improve hierarchy clarity and strengthen brand blocking across formats. Established a cleaner, more structured visual system to support retail consistency and future product line expansion.
AFTER
Multi-SKU Packaging Architecture Development
Designed a structured packaging system for a growing multi-flavor candy line, establishing consistent hierarchy,
controlled color-coded differentiation, and strong brand repetition across SKUs.
The architecture was built to support flavor expansion while maintaining shelf consistency
and clear product navigation for consumers.
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